Project Overview

Established as Omar&Ali, One&All is a family-owned business with a rich history and a reputation for providing high-quality products.

As the company embarks on a transition to a commercial enterprise, it aims to maintain its strong family values while expanding its reach and offerings.

Challenge | Renaming

The library faced difficulties in expanding into more fields due to the mismatch of the name with the desired expansion.

As we transition from a family-owned business to a commercial enterprise, we recognized the need for a new name that reflects our growth and expanded offerings. 

O&A Revamp

The change from Omar&Ali to One&All signifies our commitment to providing a diverse range of high-quality products that cater to all customer needs.

Brand Mark

The One&All logo is a thoughtful combination of symbolic elements that represent our brand's values, purpose, and commitment to providing a comprehensive shopping experience for all customers.

Brand Colors

The color palette is an essential aspect of our brand identity, featuring a selection of bold, eye-catching hues that represent the diversity of our product offerings.

Doodles & All

Doodles, with their playful and unique charm, reflect our dedication to creating a vibrant and enjoyable shopping experience for everyone. Each product category features its own distinct doodle pattern, while maintaining a cohesive artistic direction that aligns with our unified brand vision.