Project Overview

For 25 years at Renfrew town, River Optics has been a trusted source for eyewear, serving the community with expertise and a touch of warmth.
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They've seen generations grow up, cherishing their first pair of glasses and navigating the ever-changing world with clear vision. But times change, and so do needs. We knew we had to evolve, to offer more than just products, but a holistic lifestyle for your eyes.

Brand Mark 

The River Eyecare logo merges elements of a river and an eye, symbolizing the brand's heritage, new focus on eyecare, and commitment to protection. Waves form a shield around the eye, while their shape subtly echoes an eye.​​​​​​​